The popular fish and chip shop prides itself on a high quality, freshly prepared product, coupled with friendly and efficient service. Customers can order from a Preoday-powered menu on the website, selecting dishes for collection, and paying through the site’s secure portal, as well as via the app that is available on the App Store and Google Play.
Ashley Young, owner, Stubbington, comments: ”It’s important that, alongside our great food, we give our community a great service. Part of that is providing an easy way of ordering, in advance of a visit, and having food ready for collection upon arrival. Preoday’s platform offers that opportunity alongside data and marketing capabilities we simply haven’t had before.”
Nick Hucker, CEO of Preoday, adds: “We’ve seen from other clients how well pre-ordering works for the fish and chips market. People tend to be very loyal to their favourite takeaway and that loyalty can be transferred and built upon using the Preoday platform.”
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It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.
