KellyDeli is a fast-growing, innovative food retail and restaurant company, founded in 2010. One of its brand concepts, Sushi Daily, is the European leader for fully-serviced sushi kiosks and is now bringing digital ordering to its customers.
KellyDeli customers in Belgium can now order from the Sushi Daily Belgium mobile app, available from the App Store or Google Play. Commuters, local employees and people picking up their evening meal on their way home can collect their food from Gare du Nord in Brussels, Belgium. The service will shortly roll out to Montgomery, Schuman and Rogier stations in Brussels and to Liège-Guillemins station. Customers in Rome, Italy will also be able to enjoy these services soon.
Sushi Daily operates in more than 800 outlets in ten countries and is rapidly expanding across Europe. The concept features outlets in and outside of grocery stores, supermarkets and airports. Alongside fresh sushi boxes, Sushi Daily also retails specialist drinks, Asian snacks and hard-to-find cooking ingredients to continue the enjoyment at home.
Ilan Grunfeld, Director of Business & International Development at KellyDeli, said, “We pride ourselves on providing our fresh and skilfully handmade sushi on site to thousands of happy customers each day. Our customers’ excellent experience is core to our brand; the introduction of a mobile app that enables our customers to order sushi ahead of time and pick it up at their convenience is just another element to add to the experience. In the future we’re considering adding delivery to the service so that our customers can order our sushi from the comfort of their homes or while at work.”
Nick Hucker, CEO of Preoday, added, “We’re excited to be rolling out pre-ordering in multiple countries under a single brand. We look forward to bringing extra convenience to the busy commuters of Belgium and Italy. Sushi is a perfect food for digital ordering; it can easily be ordered and prepared in advance, with customers picking it up on their way to and from work.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.
