Three prestigious Swedish theatres are launching online and mobile ordering services with the support of ticketing company, Ticketmaster, and mobile and online ordering provider Preoday. Audiences at Örebro Länsteater and the Halmstads Teater can beat the queues now by pre-ordering their snacks and drinks and collecting them during the interval. Slagthuset, part of Malmös Nöjeshjärta, will launch its own service early next year.
The flexibility of Preoday’s platform means the theatres have the option to extend their offering to include food ordering or table delivery at special events.
Following the initial launch, Halmstads Teater will extend its service to include pre-event dining. Users can expect to see options ranging from traditional sit-down meals to those that allow mingling between guests. Elsewhere, Slagthuset anticipates the provision of table delivery at corporate parties.
Comments from the theatres:
Lina Siljegård, Director, Halmstads Teater, comments: “We are lucky to stage wonderful productions that attract high numbers of guests, but with so many people on-site, bar queues can understandably get quite long. We want ticket-holders to have a relaxing, enjoyable visit with their family and friends, our new platform is the key to giving them back their interval time and will help us achieve this.”
Daniel Andersson, Communicator, Örebro Länsteater, adds: “The Örebro Länsteater is committed to making the theatre experience as enjoyable as possible for our ticket-holders. We believe that experience goes beyond the quality of the fixtures and fittings and performance which is why we are helping guests optimise the time they have to spend during the interval. With 147 years of history behind us, we are excited to move our hospitality offering into the future with Preoday’s technology platform to support it.”
Andrew White, CEO of Preoday, explains: “We feel privileged to work with a group of venues that have such an excellent reputation within the Scandinavian arts scene. Preoday has built a strong network of theatres across Europe, all of which are leveraging the benefits of online and mobile ordering. Their customers appreciate having more time to relax between performance halves, and they enjoy being able to streamline operations while gathering customer data that can be used to inform their marketing campaigns. We are looking forward to seeing the these Swedish theatres similarly gain from the knowledge they collect.”
Linda Norr, Sales Manager, Ticketmaster, comments: “Our partnership with Preoday is about bringing innovative in-venue solutions to our clients and these three theatres demonstrate the growing appetite in Sweden for such technologies. The ultimate goal is to provide a smooth customer flow from the moment of ticket purchase to the moment the event ends. By adopting digital pre-ordering, Orebro and Halmstad, now, and Slagthuset, in the future, are making this a reality for their audiences”.
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.