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Ticketmaster and Preoday Enter Multi-Market Partnership to Deliver World-class Invenue Experiences for Fans

Ticketmaster and Preoday Enter Multi-Market Partnership to Deliver World-class Invenue Experiences for Fans

Ticketmaster and Preoday Enter Multi-Market Partnership to Deliver World-class Invenue Experiences for Fans


Ticketmaster, a Live Nation Entertainment company, is pleased to announce the integration of the Preoday food, drink and merchandise ecommerce platform with Ticketmaster’s services to clients in the UK, Europe, Australia and New Zealand.

This exclusive partnership is the first and most significant agreement of its kind, with Ticketmaster leading the way in the market. Under this partnership Ticketmaster will work with Preoday to bring innovative in-venue solutions to clients – the Preoday platform will enable Ticketmaster to offer venues new online tools to manage the experience and enjoyment of fans at live events.

By integrating seamlessly with Ticketmaster’s online platforms, Preoday allows fans to order their food, drink and merchandise online via the Ticketmaster website or app, thereby avoiding lengthy queues at sports, theatre, arts, music venues and other live events.

Ticketmaster’s partnership with Preoday will deliver invaluable customer insights to venues with detailed consumer analytics. From this, venues can target exactly what will provide customers with a better event experience and provide a superior service to fans.

Mark Yovich, President of Ticketmaster, said, “This partnership with Preoday signals a huge milestone in our strategy which is focussed on delivering innovative solutions for our clients, whilst improving the event going experience for fans. We look forward to working with Preoday to pioneer this service across our international markets.”

Andrew White CEO of Preoday, said, “Preoday’s mission is to help venues innovate and transform their online and mobile offerings and, through ecommerce, create the best possible event experience for fans. We are delighted to play our part in supporting Ticketmaster’s digital journey across a great number of venues and geographies. Ticketmaster is renowned for its innovation and leadership in bringing new services to market and we are glad to have been selected for the journey.”

About Live Nation Entertainment:

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

About Preoday:

Preoday is a SaaS technology company and European market leader of white-label and integrated ecommerce solutions for the hospitality market. Existing customers include arts venues, music festivals, sports stadia, race-courses, theatres, pubs and bars, major catering companies, and quality restaurants. Preoday was founded in 2013 and is headquartered in London, UK.


Media Contacts


Mel Perrett, PR Manager

+44 (0) 20 7980 4387



Jackie Antas, PR Director

+44 (0) 20 7980 4361




Andrew White, CEO

+44 (0) 7917 685677



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