With the world of marketing and digital channels evolving at a rapid rate, we have summarised three top trends to help promote your digital ordering service and bring your marketing up to speed.
QR codes
2019 could be the comeback year for the QR code after we saw the influx of QR codes being used in marketing promotions around five years ago. As the digital world exploded, their purpose was meant to serve as a bridge from the physical world to the digital world, taking users to a website, image or video. The user experience, however, wasn’t great mainly due to websites not being mobile friendly and QR codes disappeared off the radar. Technology has now advanced and QR codes are having a revival with numerous brands using them in their marketing.
QR codes are perfect for marketing an app, especially when used on printed materials, as the user simply has to open their camera on their smart device, wait for a couple of seconds for it to scan and they are taken to the relevant app store to download it. They can also be used in promotions; one of our favourite examples is ICHIBUNS, a Japanese diner in London’s Chinatown: they developed the first burger bun-branded QR code in partnership with mobile-payment service Zapper. Customers were offered the opportunity to claim £7 off their first bill by scanning their burgers.
If you are keen to get started with using QR codes in your marketing, Preoday can help you get started, so get in touch today.
Google reviews
New statistics from software provider, Feed It Back has revealed that Google continues to outstrip Facebook and TripAdvisor for its percentage share of online reviews, with figures showing the platform accounted for 64% of reviews in January 2019. Reviews and reputation are and will continue to be an essential part of marketing.
The way word of mouth marketing works has changed rapidly over the last few years, developing into a mostly digital phenomenon and online reviews top many people’s checklist when it comes to trying out a new restaurant or takeaway. The most genuine reviews are the ones that customers leave without any prompting. That’s not to say, though, that you can’t prompt someone into writing a review by asking them directly what they thought and if they minded leaving a review. You can encourage reviews with a follow-up message after they have placed an order or include it in your customer emails.
With Google dominating the share of online reviews, make you sure you have set up your Google My Business Account so you can start to receive some great reviews!
Hyper-personalisation
We have said it before and we will say it again, personalisation is key to delivering an effective loyalty strategy. First, we had personalisation now we have hyper-personalisation, taking it a step further than just knowing a customer’s name or where they live. For some ideas of how to use data to increase loyalty through tactics like email marketing, check out our marketing ebook. While hyper-personalisation can be complicated due to the nature of aggregating data from various sources, you can start to use some simple practices of hyper-personalisation by using your Preoday dashboard. This provides the analytics of all customer orders, which you can filter down to specific reports of demographics or spending behaviour, allowing you to create targeted and personalised loyalty promotions.
As part of the Preoday service, all clients receive free marketing consultations with our expert in-house team. If you’re interested in launching an online and/or mobile ordering service but are unsure how to market it to customers, get in touch, we’re here to help.
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