UberEats is currently testing a dine-in option in a few US cities. Customers in Dallas and Austin Texas, Phoenix, Arizona and San Diego, California, can choose to “dine in” as well as ordering delivery or pick-up. Launched in November, the dine-in option allows customers to order and pay ahead, an increasingly expected feature on apps from restaurants.
According to TechCrunch’s reporting: “Adding Dine-In lets Uber Eats insert itself into more food transactions, expand to restaurants that care about presentation and don’t do delivery and avoid paying drivers while earning low-overhead revenue. Uber’s Dine-In option could save diners time and fees while helping restaurants fill empty tables and waiters earn tips. But it also could coerce more restaurants to play ball with UberEats if their competitors do, eating into their margins.”
Although the service waives the standard delivery and service fees that Uber Eats usually charges, TechCrunch reports that the prices listed in the Uber Eats app sometimes appear to be higher than the prices listed by individual restaurants. Uber says that restaurants get 100 percent of the tips from Eats, which can be given either in person or through the app.
Alongside Uber Eats’ Delivery and Pick-up options, Dine-in offers another application for digital ordering technology and we welcome consumers becoming more aware of the potential of pre-ordering technologies and using them more. Some of our clients such as Fernandez Grillhouse are already using order-to-table as a feature of their food and drink ordering service and it’s a great alternative or supplement to click and collect.
Get in touch if you’d like to find out how you can provide order to table for your customers.
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.
