The University has introduced the service to provide the best possible customer experience for its students. Customers can download the DeliverSU app, find a table in The Swan, place and pay for their orders before having them delivered directly to their seat. The University has further expansion plans by enabling the same service at the Tower Bar, the SU’s nightclub and live music venue. The app can be downloaded from Google Play or the App Store now.
Alongside an improved customer experience, the Students’ Union catering teams will benefit from reduced queues, leading to greater productivity for the operations team.
James Brooks, Managing Director or SUMS, says: “We are always looking for ways to enhance the service offering for students, with a tech-savvy student body, it’s important that we keep pace with wider industry trends. We are confident that Preoday’s platform will continue to help in providing students with that anticipated level of service while enabling us to maintain a rapid, streamlined operation throughout the day.”
Nick Hucker, CEO of Preoday, adds, “We’re proud to be able to help a great Students’ Union create a richer student experience. Long queues at the bar before can spoil the fun for students, and now that’s something they don’t need to worry about. The team at the SU now can utilise customer data, gathered via the app, to forecast sales trends and develop personalised marketing campaigns.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.