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42 chippie outlets: Why fish and chip shops love Preoday

42 chippie outlets: Why fish and chip shops love Preoday

This time of year is typically award entry and award ceremony season and we’ve been watching those around fish and chips with particular interest.

42 chippie outlets: Why fish and chip shops love Preoday

Last month saw our client Nana Jan’s win the Marketing Innovation Award category at the National Fish and Chips Awards. They won it for the team’s creativity in using social media and customer engagement tactics to effectively market to existing and potential customers. The Fry Magazine Awards are currently open and we look forward to seeing who wins this year.

We are particularly interested in this part of the industry because we counted up our fish and chip clients and calculated that we currently have 42 fish and chip outlets using the Preoday pre-ordering platform – which we’re pretty pleased with.

We wanted an excuse to talk about this and while we thought about doing something clever with 42 as the meaning of life, we thought it would be a better idea to talk about why fish and chip shops are embracing digital ordering. The results speak for themselves:

  • Our client Churchill’s has found that its multichannel customers are worth twice as much as those using a single channel. Now, whenever it is opening a new store, it uses targeted launch promotions to drive people to use its click and collect service.
  • Across Churchill’s, mobile and online ordering now account for 19% of sales.
  • One of our clients saw an 83% increase in basket size value when customers used the Preoday platform to make purchases.
  • A client received almost 33,000 orders in the last year through the platform, with each customer making on average 2.72 orders each. 
  • Both app and web interfaces are important channels – one of our fish and chip clients sees 44% of its revenue from the mobile interface and 56% from the web interface.

If you’d like to find out more, read our fish and chips flyer, or get in touch to find out more.

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