WowYauChow is to launch its first online and mobile ordering service with the help of Preoday’s technology platform. Followers of the restaurant will be able to place an order for collection or delivery via their free app or by visiting the WowYauChow website.
The two-branch eatery, which specialises in British Chinese favourites and Chinese Street Food, are launching the new delivery service at their Altrincham branch on July 10th and then plan to extend their offering to their Rochdale branch later in the month. The third WowYauChow site will also follow suit with a delivery service as the new Stockport site aims to be open later this year.
Henry Yau, Managing Director at WowYauChow, comments: “As much as we love people eating in branch with us, we are aware that it is not always convenient for everyone to get in to see us. We are all about our followers and our new delivery service offers our comforting and honest food to our local fans when and where it is best for them. To ensure that our delivery and collection service matches the quality of our in house experience we have spent a great amount of time researching and testing everything from the packaging to our heated delivery bags to ensure your food arrives presented to the highest standard. We hope our followers will love the option and ease of pre-ordering their food for collection, or to have it delivered to the comfort of their own home.”
Nick Hucker, CEO, Preoday, adds: “We love working with adventurous and ambitious businesses like WowYauChow. This is a company with a strong vision and an ambition to drive forward. With the technology up and running, it will be interesting to see how the data it gathers can influence other areas of the business; marketing for example. And, with the option to add extra services such as table booking, we can’t wait to see how the technology evolves over the coming year.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.