Why should you create your own takeaway app?

Takeaway restaurants which switch from Just Eat to using the online ordering app Preoday are revolutionising their business model, as this case study highlights.

It uses anonymised data from a medium to high volume Indian takeaway restaurant, and is indicative of the benefits which restaurant owners, venues and caterers can all enjoy by creating their own takeaway app and customer platform through Preoday.

Reasons for choosing Preoday

• Cut down on excessive costs. Avoid up to 13% commission on every order placed through Just Eat. Preoday is 0% commission.

• Incentivise customers by offering discounts for going direct, something which Just Eat doesn’t allow.

• Reinforce your brand identity by having your own branded app.

• Once a customer chooses Just Eat, none of their data is passed on. But with Preoday you can access your own customer data for future marketing campaigns.

• Ability to control your customer service, such as delivery deals or menu creation, rather than having it created by a third party.

Results of choosing Preoday

The Indian takeaway saw the following upsides:

• Within the first month, 52% of their online customers migrated away from Just Eat, and 68% chose their own app within 6 months.

• Gained 667 regular customers, each ordering more than two and a half times every 6 months.

• Total in-app spend in 6 months of £42,554.

• Order count through their Preoday app in 6 months was 1,721.

• Average order value was £24.73. Knowing this helps businesses to budget their marketing efforts accordingly.

• Annual savings on their Just Eat bill was a whopping £11,064, which is £922 per month.

Extrapolating these results over the course of many years, can your business afford not to choose Preoday?

Contact us today to find out how we can improve your customer base, increase your profits and help you to make better marketing decisions.