Yoyo, Europe’s fastest growing mobile payment, loyalty and marketing platform, has forged a partnership with digital ordering platform Preoday to create a new, integrated way for retailers and caterers to affordably provide pre-ordering services to their customers across the UK.
Yoyo’s award-winning platform will seamlessly integrate Preoday’s unique order ahead solution, enabling retailers and caterers to provide customers with a fully branded app, powered by yoyo, that delivers mobile payment, digital loyalty, personalised rewards, digital receipts and pre-ordering experiences.
While large high street brands like Starbucks and Wetherspoons have been able to deliver successful ordering ahead functions to their customers through apps built in-house, the enhanced Yoyo platform will put pre-ordering into the hands of retailers large and small, without the need of costly in-house tech teams.
Launched in 2014, Preoday is the most robust digital ordering platform on the market, which helps food, retail and ticketing businesses offer branded online and mobile pre-ordering facilities to customers purchasing food, beverages and merchandise. Its in-built data dashboard reveals stock and purchasing trends, contributing to clients’ personalised marketing campaigns.
Sold into over 1,000 venues in 10 countries worldwide, its client brands range from the Aviva Stadium in Dublin to The Old Vic theatre in London and Churchill’s Fish & Chips across the south of the UK. It also powers local marketplaces such as Hungry Monkey, which serves 70 sites in Gibraltar.
Yoyo, which also launched in 2014, identifies the purchasing preferences of customers by uniquely capturing basket data at the point of sale, enabling retailers and caterers to deliver personalised mobile payment and loyalty experiences to their in-store customers.
At the same time, Yoyo provides retailers and caterers, including Caffè Nero, Planet Organic, Harris + Hoole, Gather & Gather and CH&Co, with the basket data insight to better engage, reward and retain their customers.
Yoyo CEO Michael Rolph said: “Yoyo’s mission is to deliver the most enhanced, personalised loyalty experience to our users, so it was a complete no-brainer to continue this mission by partnering with Preoday – a company that has been delivering the most robust pre-ordering offering on the market.”
“We’ve already taken customer identification, previously only the domain of the biggest brands, and democratised it. Through our partnership with Preoday we can now do the same when it comes to offering the most enhanced personalised customer services to retailers and caterers, big or small.”
“By creating a frictionless payment, loyalty and order ahead experience, based on consumer identity and purchasing preferences, Yoyo is now acting as the engine of business growth for our partners.
Preoday CEO Nick Hucker added: “It’s a joy to partner with a company for which we have as much admiration as Yoyo, a business committed to revolutionising the brick and mortar retail experience. Our two technologies are natural continuations of each other, both promote better customer engagement, digitising the in-store customer experience and providing operators with the data they need to further their customer relationships.
“In the current retail climate, operators increasingly want ‘an app’ for their customers, but we see little point in investing in a technology with little or limited functionality. By working with Preoday and Yoyo, and integrating our technology with company operations, clients can collect the data they need to hone their business services and deliver an experience customers can get the most out of.
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.