Customers are becoming used to making purchases online and using their phones to do so. Give them an extra layer of convenience and help them pick up goods on the go and capture their custom.
In 2016 47% of US chain convenience stores offered a mobile app, compared to just 29% in 2014 (Convenience Store News). This trend is on the up across the world so make sure that you are not on the back foot.
The data on how our platforms perform in the real world shows that online transactions have a consistently higher value than their manual counterparts. In short, customers spend more online than they do in person.