Support for the local community, as well as their own staff and frontline workers emerged as the most important thing a business or brand must demonstrate in order to win customers back into pubs, bars, restaurants, cafés and stores.

Preoday, along with our parent company, QikServe, and Eagle Eye have surveyed consumers to find out their attitudes to eating out as the lockdown lifts. The results are really interesting.

Eagle Eye, a SaaS-based provider enabling one-to-one performance marketing in real time, is partnering with digital ordering platform Preoday, a QikServe company.

Preoday's UK Head of Marketing takes a personal view of loyalty and shares top tips for winning her trust and repeat business.

There are hidden benefits to order-ahead app. It is much more than a tool used by consumers to skip the queue and grab food on-the-go. Yes, it reduces in-store queues, but how else does it benefit operators?